The Public Service Announcement features an animated spokesperson describing the tricky yet relatable case of Bill.
He is a family man with some questionable cybersecurity habits. As his various shortcomings are described, illustrated representations are shown on screen. The animation closes with a potential worst-case scenario of someone with questionable media habits. He opens his computer and finds his funds dwindling to zero.
“Bill is a family man. He invests his money wisely and provides a good life for his children,” the narrator says.