The coronavirus pandemic has affected many businesses, but many are still going strong- using their social media to connect with consumers. Thirty-six percent of U.S. Internet users say social media plays an important role when making product choices.
MODE Revolution is a sustainable fashion brand that works with independent designers and brands that want a positive change. It is a Miami-based and founded fashion brand. Mode Revolution’s products range anywhere from $30 to approximately $1200. Some of the more expensive products are usually unique, hand-made pieces.
Currently, the brand uses Instagram to communicate with consumers. It’s even created a new IGTV series they started called “Sharing is Caring.”
South Florida Access reporter Valeria Venturini talked to the founder of MODE, Cindy Hassan, about using social media to reach consumers and spread the message about sustainability. Hassan is originally from Venezuela.
“Hearing [something] from a brand that isn’t a product and you’re like, ‘Wow, this brand really cares about me,” says Hassan. “They don’t just want me to buy from them, they also want me to be happy and to be well.”
Susana del Castillo is one of many Mode consumers. Originally from Colombia, Castillo moved to Switzerland approximately two years ago. She says she has been using social media more than before. Shopping with MODE is especially important to Castillo because MODE’s social media raises awareness.
“I think brands that are successful are those that actually give you content that you can think about,” Castillo says.