McDonald’s released chicken hoodies on its special website last week. The release featured a swag package that included a gift-card vinyl produced by music producer Tay Keith, who worked with Travis Scott, Pooh Shiesty and Money Bag Yo.
McDonald’s previously sponsored a vast merch release with Houston rapper Scott; the items back then contained hoodies, pants, T-shirts and a chicken pillow; now they are reselling for $600 to $5,000. The collaboration made the rapper an estimated $20 million in earnings.
Last year, Mcdonald’s was expected to release J. Balvin merch, but was canceled from production challenges due to COVID-19.